Real Madrid forward Cristiano Ronaldo has sold his images rights to Singaporean businessman Peter Lim in an attempt to increase his brand in Asia.
The Ballon d’Or holder was paid around 70 million euros last season salary, bonus and endorsements, making him the highest paid team sportsman in the world, according to Forbes magazine.
The Portuguese endorses a number of products and companies including Coca-Cola, Castrol, Konami, Banco Espirito Santo, Motorola, Jacob & Co, KFC, Tag Heuer, Emirates and Samsung. He also has his own clothing range – CR7.
And in a statement on his website, Ronaldo said his agreement with Lim, who owns La Liga side Valencia, would increase his brand in Asia.
It read: “I am very excited to announce my latest deal with Mint Media, owned by my good friend, businessman Peter Lim from Singapore, to acquire my image rights. This is a very strategic move for me and my management team to take the Cristiano Ronaldo brand to the next level, especially in Asia.”
Since joining Real for a 93 million euro fee in 2009, Ronaldo has scored 311 goals in 300 games. He has helped the side to a number of trophies including the Champions League, La Liga, the Copa del Rey, European Super Cup and World Club Cup.
[…] wouldn’t be a surprise to see Ronaldo move up the list next year after he announced earlier this week that he has agreed a deal with Singaporean businessman Peter Lim to manage his image rights and […]